Sustainability has never been more important for tech CEOs
Tech CEOs pays lip service to environmental goals, report claims
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CEOs have placedenvironmental sustainabilityin their top 10 strategic business priorities for the first time, new Gartner research has said, showing a shift in concerns that could affect firms of all sizes.
Environmental concerns came in at 8th place in the company’s annual Gartner 2022 CEO and Senior Business Executive Survey, a significant jump from 14th place in 2019 and 20th in 2015.
However, the future of the planet was unsurprisingly pipped to the post by priorities such as growth, tech related challenges, and the workforce, which were cited by 51%, 34%, and 31% of those surveyed respectively.
Changing attitudes
Despite other concerns taking precedence, 74% percent of CEOs agreed that increasing environmental, social, and governance (ESG) efforts attracts investors toward their companies.
Of the 80% of CEOs who intend to invest in new or improved products this year and next, environmental sustainability was cited as the third largest driver, just behind functional performance and general quality.
Sustainability also appears as a competitive differentiator for CEOs in 2022 and 2023 – in fact, it is on the same level as brand trust among respondents according to the research.
So, what is keeping CEOs up at night?
Artificial intelligence (AI) was reported as the most impactful new technology among CEOs for the third year in a row.
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The metaverse didn’t fair quite so well in the survey
A clear majority - 63% - of CEOs see the metaverse as either not applicable or very unlikely to be a key technology for their business.
In addition, 62% of CEOs see general price inflation as a persistent or long-term issue.
Unfortunately for consumers, their top response to inflation is to raise prices (51% of respondents), rather than responding with productivity and efficiency (22% of respondents).
In fact, Gartner found productivity and efficiency are not even in the top 10 business priorities for CEOs this year.
“2022 is the year that CEO perspectives truly changed,” saidMark Raskino, distinguished research vice president at Gartner. “The pandemic gradually brought a number of deep societal trends to the surface, such as a desire to change the way we work and the fragility of long-distance global supply chains."
He added: “More recently, theRussian invasion of Ukraineis amplifying macroeconomic factors that CEOs must now deal with, such as inflation.”
Will McCurdy has been writing about technology for over five years. He has a wide range of specialities including cybersecurity, fintech, cryptocurrencies, blockchain, cloud computing, payments, artificial intelligence, retail technology, and venture capital investment. He has previously written for AltFi, FStech, Retail Systems, and National Technology News and is an experienced podcast and webinar host, as well as an avid long-form feature writer.
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