Sainsbury’s enters five-year collaboration with Microsoft to improve customer experience

Shopping from Sainsbury’s to get more efficient and engaging

2 min. read

Published onMay 17, 2024

published onMay 17, 2024

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UK’s second-largest retailer and a household name, Sainsbury’s, is collaborating with Microsoft to leverage expert engineering and AI capabilities in a bid to streamline and enhance the in-store and online customer experiences.

According to a report byMicrosoft News, with the five-year collaboration in place, store colleagues at Sainsbury’s will now use AI-powered tools, which provide real-time data and key insights.

Sainsbury’s will hold training and upskilling programs to increase awareness and ensure that employees can leverage AI to the fullest.

On the collaboration, Clodagh Moriarty, Chief Retail and Technology Officer at Sainsbury’s, said,

Sainsbury’s will use Microsoft’s products and services to better harvest data, quickly market new products, guide store operators to sections and shelves that need to be restocked, and enhance the buying experience for customers with improved search and interactive UI.

The two are yet to share the financial details of the collaboration.

Last month,Microsoft and ELC announced anAI Innovation Labto help the latter develop market-oriented products. Also, reports indicate thatLG and Microsoft will soon discuss AI integrationinto products.

Besides, Microsoft’s recent survey suggestsincreased AI adoption in workplaces. Globally, 75% of the employees use AI for work-related tasks!

What do you think about Microsoft’s sudden collaborations with retailers, including Sainsbury’s? Is it a sign of Microsoft’s reign in the AI landscape? Share with our readers in the comments section.

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Sainsbury’s enters five-year collaboration with Microsoft to improve customer experience