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Qualcomm’s subtle dig at macOS, featuring Justin Long, sees mixed reactions

The 30-second skit is intended to promote Windows on Arm

3 min. read

Published onJune 3, 2024

published onJune 3, 2024

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TheI’m a Macguy, Justin Long, who had earlier switched to Intel, was recently seen during theSnapdragon Computex 2024 Keynote.

In a dig byQualcommaimed atApple, the 30-second performance shows Long getting persistent notifications on macOS, a fact he’s visibly upset about. A few seconds later, he’s seen searching forWhere can I find snapdragon powered pcon a Macbook, a subtle, yet effective, hint for Mac users to switch to the Windows OS.

In the last few years, many have complained about increasing notifications and pop-ups on macOS. The notifications appearing on the screen during Justin’s Long performance include messages, news, app compatibility and low battery alerts, device connection errors, emails, and reminders.

Toward the end of the act, Long says, “What, Things change” while sipping a cup of coffee!

The dig byQualcommcomes on the heels of the release ofCopilot+ PCs, a new class of PCs with AI capabilities powered by theSnapdragon X Elite. Its release is set forJune 18, 2024.

While effective to a certain extent, the campaign with Justin Long, theI am a Macguy, also raised questions about the Windows ecosystem.

Users rightly point out incessant notifications on Windows

Users rightly point out incessant notifications on Windows

While this dig by Snapdragon, aimed at Apple, might have been hilarious to a few, others were quick to highlight how Windows itself isn’t in the best of positions to be making such claims. Here’s what a few said,

As a long-time Windows user, I am not too sure about macOS, but I have seen a massive number of complaints aboutpersistent notifications in Windowsin the last few years. And things don’t seem to be improving!

However, you can alwaysdisable popups in Windows 11or even macOS. It just takes a bit of time and effort.

Nevertheless, the release ofCopilot+ PCshas rekindled the macOS vs Windows debate. Many are comparing the latestSurface LaptopwithMacBook Air.

Which of the two, Windows or macOS, is better? Share with our readers in the comments section.

More about the topics:apple,macos,snapdragon

Kazim Ali Alvi

Windows Hardware Expert

Kazim has always been fond of technology, be it scrolling through the settings on his iPhone, Android device, or Windows PC. He’s specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.

Long-time Windows user, Kazim is ready to provide a solution for your every software & hardware error on Windows 11, Windows 10 and any previous iteration. He’s also one of our experts in Networking & Security.

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Kazim Ali Alvi

Windows Hardware Expert

Kazim is specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.