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Microsoft’s meteoric rise is fueled by AI integration and cloud expansion, but what does the future have in store?

Between 2023 and 2024, Microsoft reported a 26.7% rise in total market cap

3 min. read

Published onMay 29, 2024

published onMay 29, 2024

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Yesterday,Microsoft moved to the top of theRussell 1000index, depriving Apple of a position it held for the last three years, which slipped to the second spot. A major reason behind Microsoft’s dominance and expansion amongst the magnificent seven is the cloud and AI push.

In the last few years,Microsoft has invested billions in OpenAIand, as a result of this collaboration, integrated AI-powered features across native services and software. Then,partnerships with smaller AI firmsacross the globe and theintroduction of AI in manufacturinghave helped Microsoft tap into new markets and create opportunities for further expansion.

During the recently concludedMicrosoft Build 2024event, the Redmond-based tech giant, riding on the AI wave, unveiledCopilot+ PCs, a new class of devices featuring anNPU(Neural Processing Unit). ExplainingCopilot+ PCs,Microsoft says,

Also, we can’t ignoreMicrosoft’s success in the cloud landscape. After decades of trailing AWS(Amazon Web Services)and Google Cloud, Microsoft Azure has finally managed to emerge as a formidable force. This, again, can be attributed to AI integration and recent partnerships that entailed the other parties switching toMicrosoft Azureas their cloud platform.

Besides, Microsoft’s gaming division, suffering from a massive drop in console sales, reported a62%increase in revenue fromXbox content and services, powered by the recentActivision Blizzardacquisition. While things don’t look too good here, recent changes in strategy could improve the financials. For the unversed,Microsoft games now dominate thePlayStation Store.

What does the future hold for Microsoft?

What does the future hold for Microsoft?

For Microsoft to continue its expansion, foray into new markets, and retain the top spot in theRussell 1000index in the coming years, AI adoption at the enterprise and user level is a must!

The nativeWindows Copilot, which ships with the OS, has received mixed reviews, but it’s increasing awareness around AI amongst the masses, a factor that could fuel future adoption. Similarly, for enterprises, Microsoft offers a diverse range of services, from cloud hosting to AI integration, which resulted inmany switching to Microsoft Azure.

Amongst the magnificent seven, Microsoft has the best chance of enduring the ups and downs of the ever-evolving landscape. Although, for now, everyone seems fixated on AI, the next big thing!

And Microsoft, with its deep pockets and reported government backing, can both regulate and dominate the market.Microsoft’s recent partnership with UAE-based G42set off speculations that the deal had US backing, reportedly in an effort to diminish China’s influence in the region.

In my opinion, Microsoft’s future looks promising, and based on current projections, it has the highest chance of becoming the first 10 trillion company. If you didn’t know, Microsoft pays the highest dividends in the US and is spending heavily on buybacks, in an effort to incentivize investors. At the moment, everything seems to be going Microsoft’s way!

What do you think of Microsoft’s recent expansion and future prospects? Share with our readers in the comments section.

More about the topics:AI,Azure,microsoft

Kazim Ali Alvi

Windows Hardware Expert

Kazim has always been fond of technology, be it scrolling through the settings on his iPhone, Android device, or Windows PC. He’s specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.

Long-time Windows user, Kazim is ready to provide a solution for your every software & hardware error on Windows 11, Windows 10 and any previous iteration. He’s also one of our experts in Networking & Security.

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Kazim Ali Alvi

Windows Hardware Expert

Kazim is specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.