Microsoft changes its controller tagline after fan uproar

After fan-favorite studios shutdown, new tagline caused controversy

2 min. read

Published onMay 8, 2024

published onMay 8, 2024

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We saw all sorts of controllers from Xbox, and the company has recently added a new controller to the Fire Vapor series.

Unfortunately, the launch of this controller was met with controversy, so here’s what happened.

Recently announced Xbox controller drops the Feel the burn tagline

As you may know,Microsoft has recently closed several Xbox game studios, and this decision left many gamers upset because their favorite studios shut down.

To make matters worse, Microsoft has announced a new member of the Fire Vapor Special series of Xbox controllers on the same day, with a tagline Feel the burn today.

Following the closure of several beloved studios, this tagline didn’t sit well with gamers, so Microsoft was quick to drop it.

Microsoft asks Xbox gamers to “Feel the Burn Today” with yet another special edition Xbox controller on the same day it shuts Xbox studios ? really unfortunate timing for thishttps://t.co/hf33bd3ufCpic.twitter.com/Puuy0xr9e9

We don’t know if this was Microsoft being cheeky with its tagline or if was it unintentional because the controller has a distinct fiery design.

However, it’s certain that fans didn’t find this amusing, and the tagline has since been removed.

In other news, theElite Wireless Controller Series 2 paddle problemis now resolved, so you can go back to gaming.

That’s not all, newXbox update preview makes finding deals easier for Insiders, so you might want to check it out.

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Microsoft changes its controller tagline after fan uproar

Recently announced Xbox controller drops the Feel the burn tagline