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Meta brings much-needed generative AI tools for advertisers to boost revenue
You can now create visually appealing ads and increase engagment using AI
3 min. read
Published onMay 8, 2024
published onMay 8, 2024
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Artificial Intelligence is finding increased applications in the advertising domain. It started withMicrosoft Advertising, and now Meta has launched generative AI tools for advertising to help you create impressive ad variations and automate a significant part of the process.
This reduces the time spent creating ads and allows advertisers to focus more on running the campaign, helping them achieve the desired results.
Meta’s generative AI tools for advertisers
Starting with the most essential addition, Meta is introducing AI-powered image generation to advertising. You can now create full image variations and generate different backgrounds for the focus image.
Based on the example shared by Meta in theofficial blog post, generative AI does a fine job of creating multiple backgrounds.
The feature is already available, and in the coming months, you should be able to use text prompts to refine the variations further.
Next on the list is the ability to add text overlays to images used for ad campaigns. There are over a dozen popular pre-set fonts to choose from.
Besides, Meta is bringing image expansion to advertising. From now on, you will be able to create compelling ads with aspect ratios that perfectly fit every display, be it a laptop, mobile, or tablet.
Last on the list is AI-powered text generation, where Meta’s generative AI will suggest captivating variations for the ad’s headline and the text within. In the future, it will be able to recommend variations that align with the brand’s voice and tone based on the previous campaigns.
Highlighting the increase in revenue after using Meta’s generative AI tools for advertising,Wesley Ng, Founder and CEO of Casetify, said,
Meta has started rolling out all the generative AI features, which are accessible fromAdvantage+ Creativein theAds Manager. It’s a gradual rollout, and everyone is expected to receive the new features by the end of 2024.
The improvedMeta Advantage’sfeature set, coupled with generative AI features, will streamline ad creation by automating the challenging aspects, help advertisers reach a wider audience, and, in turn, boost ad performance and revenue.
Meta is also planning to employLlama 3, a language model thatoutperforms most of the available options, to build generative AI features targeting ads. So, advertising on Meta is about to get a lot more interesting!
What do you think about Meta introducing generative AI in advertising and whether it will help advertisers? Share with our readers in the comments section.
More about the topics:AI,artificial intelligence,Facebook
Kazim Ali Alvi
Windows Hardware Expert
Kazim has always been fond of technology, be it scrolling through the settings on his iPhone, Android device, or Windows PC. He’s specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.
Long-time Windows user, Kazim is ready to provide a solution for your every software & hardware error on Windows 11, Windows 10 and any previous iteration. He’s also one of our experts in Networking & Security.
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Kazim Ali Alvi
Windows Hardware Expert
Kazim is specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.
