In a bid to reclaim lost ground, Google is reportedly acquiring HubSpot

Reports of negotations between the two first emerged in April

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Published onMay 29, 2024

published onMay 29, 2024

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In the last month, several reports have emerged of a potential HubSpot acquisition by Google, talks for which are reportedly ongoing.

Yesterday, CNBC’sDavid Faberalso hinted at an acquisition. He said,

Following these reports, HubSpot stocks jumped9%in Tuesday’s trade.

The potential HubSpot acquisition by Google was first reported byReutersinApril’24. It mentioned that Google’s parent company, Alphabet, had reportedly met with investment bankers atMorgan Stanleyto discuss a suitable offer and whether the regulators would green-light the deal.

Sources privy to the matter suggest that negotiations between Google and HubSpot are ongoing, but a deal hasn’t been finalized yet. Another potential buyer may also emerge, according to a report inBloomberg.

If it goes through, the deal would be the biggest this year and in Alphabet’s history, given HubSpot’s market evaluation of roughly $30 billion. However, both the involved parties have remained tight-lipped about the ongoing negotiations. A HubSpot spokesperson told Reuters,

Google’s HubSpot acquisition a concern for Microsoft:

For the unversed, HubSpot develops marketing software for small and medium-scale enterprises, a key factor setting it apart from companies like Salesforce and Oracle, which specifically cater to large-scale clients.

It is HubSpot’s inherent focus on smaller companies that makes it a perfect investment for Google, which itself is eying a comfortable position in cloud computing, a landscape whereMicrosoft Azureposes a formidable challengetoGoogle CloudandAWS (Amazon Web Services).

According toStatista, inQ1 2024, AWS, the biggest in the space, commands a31%market share, followed by Microsoft Azure’s25%and Google Cloud’s11%.

Microsoft, in many recent collaborations, has had its partners switch their services toMicrosoft Azure, includingSeimensandKhan Academy.

With the acquisition in place, Google’s parent company, Alphabet, would make inroads into the small and mid-sized client base, in addition to providing it with crucial data that would help streamline the integration of AI in the native search engine.

As of now, we can only wait for an official confirmation from Google or HubSpot about the ongoing negotiations. But given how these deals usually proceed, it could take a while!

Do you think Google’s acquisition of HubSpot, if it goes through, would affect Microsoft’s standing? Share with our readers in the comments section.

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In a bid to reclaim lost ground, Google is reportedly acquiring HubSpot

Google’s HubSpot acquisition a concern for Microsoft: