HBO Max just got its biggest update in months – but why now?
Talk about rubbing salt in the wound…
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Just days after Warner Bros. Discoverysounded the death knellfor HBO Max as a standalone streaming service, the platform has been given a major design overhaul on desktop, Android, and iOS devices.
Theupdate, which began rolling out to theHBO Maxapp onRoku streaming sticks,PlayStationconsoles and other TV-adjacent devices in September 2021, brings improved navigation and a more refined visual style to those versions of the streamer that hadn’t yet benefited from the facelift.
Additionally, the HBO Max app on desktop, Android, and iOS devices will now feature a shuffle button, split-screen functionality, and support for both landscape and portrait orientation. SharePlay support has also been added for iPhone and iPad users in the US.
Given Warner Bros. Discovery’s intention to combine HBO Max and Discovery Plus into a new super streamer by 2023, the timing for a major design update to the former is a little unfortunate. What’s more, the company cited “performance and customer issues” with HBO Max in its justification for unifying the two services – so why bother rectifying that shortcoming now?
Well, the answer is fairly straightforward. As mentioned, WarnerMedia began rolling out this update to HBO Max on TV streaming devices in September 2021 – some six months before it merged with Discovery Inc. in April 2022.
The decision to overhaul HBO Max, then, was made long before the formation of Warner Bros. Discovery (and therefore ahead of the decision to merge HBO Max and Discovery Plus). It isa surprise that the update in question took so long to roll out to HBO Max on all devices, but the timing is merely coincidental. HBO Max clarified as much to TechRadar, saying that the replatforming of the HBO Max app was always intended to take place across multiple devices over the course of several months.
Incidentally, WarnerMedia launched HBO Max in 2020 on the same clunky app architecture as its HBO Go and HBO Now apps, both of which were dissolved later that year – so a refreshed user interface (UI), one suitable for today’s streaming age, had been a long time coming.
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The move also comes just weeks afterAmazonbegan rolling out asimilar design overhaulfor its own streaming service,Prime Video. For more insight on the merging of HBO Max and Discovery Plus, read why we thinkWarner Bros. Discovery’s streaming plan risks tarnishing HBO’s name. Alternatively, check out our pick of thebest HBO Max TV showsavailable to stream right now.
Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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