Exclusive: The numbers that show Zoom, not Teams, is the king of video conferencing
Can Zoom continue its hot streak?
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Microsoft Teamshas enjoyed a meteoric rise in popularity over the last few years, butZoomis still the most dominant force in thevideo conferencingmarket, new figures suggest.
Data provided toTechRadar Proby digital intelligence platformSimilarWebshows the Zoom download page has consistently attracted a greater volume of web traffic than the equivalent page forMicrosoftTeams.
Over the course of the last year, roughly 730,000 more people have visited the Zoom page each month on average. Since the start of the pandemic, meanwhile, Zoom has attracted almost 140 million more web users than its rival.
Of course, Microsoft Teams comes preinstalled on many more devices than Zoom, which means download traffic is not an accurate representation of the total number of active users. But the SimilarWeb data is corroborated byinsights from Google Trends, which shows Zoom has consistently generated more interest on the web since the two first went head-to-head.
Zoom versus Microsoft Teams
As a result of the shift toremote workingat the start of the pandemic, the video conferencing andcollaboration softwaremarket exploded, triggering a race between vendors to capture the largest piece of the rapidly-expanding pie.
In most respects, the advantage was well and truly in Microsoft’s court. Although Zoom perhaps benefited from stronger brand awareness, many businesses already heldMicrosoft 365subscriptions (which include access to Teams), which meant the former had to demonstrate sufficient additional value to warrant the extra spend.
Despite concerns early in the pandemic around thelevel of security available with Zoom, for which the company was pilloried online, it has clearly had little trouble attracting custom. Since the start of fiscal 2020, Zoom’s revenue has increased almost ten-fold and now sits at roughly $4 billion per year.
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Earlier in the summer, Zoom signalled a change in direction that will see the firm focus on delivering a more comprehensive collaboration solution that stitches together all the functionality workers need to communicate. Its newest offering, Zoom One, combines options for persistent chat, phone, meetings and whiteboard functionality into a single bundle.
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“Simplicity is at the core of everything we do. As the Zoom platform has evolved from a meeting app to a comprehensive communications platform, it was clear that introducing new packaging like Zoom One was the next step in the company’s evolution,” said Greg Tomb, Zoom President.
“By bringing together chat, phone, meetings, whiteboard, and more in a single offering, we are able to offer our customers solutions that are simple to manage, so they can focus on business issues that matter most.”
It doesn’t take a genius to figure out whose slice of pie Zoom intends to eat into next.
Joel Khalili is the News and Features Editor at TechRadar Pro, covering cybersecurity, data privacy, cloud, AI, blockchain, internet infrastructure, 5G, data storage and computing. He’s responsible for curating our news content, as well as commissioning and producing features on the technologies that are transforming the way the world does business.
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