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Estée Lauder and Microsoft announce AI Innovation Lab focusing on beauty-based Generative AI
The new AI will be used by more than 20 beauty companies.
2 min. read
Published onApril 26, 2024
published onApril 26, 2024
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Microsoft is wrapping up another AI partnership, and this time it’s been made with Estee Lauder, one of the world’s leading companies in the beauty industry. The new partnership will culminate in the AI Innovation Lab, a center that will develop beauty-based Generative AI.
What does this mean? Well, according tothe official press release, this AI will help companies in the beauty industry streamline their work and productivity, while also supporting the scientists behind the invention and development of cosmetics.
Microsoft and Estee Lauder say that the AI Innovation Lab has two central goals:
So, AI won’t be just able to deal with and contribute to marketing strategies regarding beauty products, but the AI will also allow these companies to come up with new cosmetics faster.
The Redmond-based tech giant seems excited to expand its AI technologies into this industry, as well.
Generative AI represents a significant opportunity for the beauty industry — creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more. We’re proud to collaborate with The Estée Lauder Companies to provide not only a platform for AI innovation, but also deep partnership to bring these new innovations to life.
The Redmond-based tech giant has been forging AI partnerships with dozens of companies out there. First, it was OpenAI, then Mistral, and then Cognizant, which recently saw the purchase of25,000 Microsoft 365 Copilot seats. So, Microsoft is pretty much anywhere when it comes to AI.
However, the partnership pretty much implies AI is going to be part of the future beauty products. Can we trust AI with it? What do you think?
More about the topics:AI,microsoft
Flavius Floare
Tech Journalist
Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling.
He’s always curious and ready to take on everything new in the tech world, covering Microsoft’s products on a daily basis. The passion for gaming and hardware feeds his journalistic approach, making him a great researcher and news writer that’s always ready to bring you the bleeding edge!
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Flavius Floare
Tech Journalist
Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling.