Chrome Prepares for Tracking Protection Settings launch for 3PCD at 100% rollout

Google has began work for 2nd phase of third-party Cookie Deprecation

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Updated onApril 5, 2024

updated onApril 5, 2024

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Google has started working on enabling the Tracking Proteciton settings that will be used for 3PCD (Third-Party Cookie Deprecation) at a 100% rollout. The feature is being added to Chrome Canary.

Chrome Tracking Protection Settings launch at 100%

Google aims to improve privacy for Chrome users by testing tracking protectionthat limits cross-site tracking. Back inDecember of last year, Google announcedTracking ProtectionandPrivacy Sandboxinitiatives for the Chrome browser. Starting onJanuary 4,Chrome began testing this feature with1% of users globally. The goal is tophase out third-party cookies by the second half of 2024(subject to addressing any remaining competition concerns)

Google then said1% of usersfor the feature arepicked randomly, and they will be notified whether in Chrome on desktop or Android. An easier way to know if you’re part of thethird-party cookie depreciation testis to look for aneye iconin the address bar for some of the websites you visit that come with third-party cookie tracking. On such sites, 3P cookies will be blocked because of the tracking protection feature, and the eye icon will appear.

Behind the scenes for 1% population, the company has enabled the following flag.

Tracking Protction for 3PCD

Enables the tracking protection UI + prefs that will be used for the 3PCD 1%. – Mac, Windows, Linux, ChromeOS, Android, Fuchsia, Lacros

The 1% of users will havechrome://settings/trackingProtectionpage instead ofchrome://settings/cookies. Google now preparing the flag responsible for enabling tracking protection settings for 100% of users in Chrome on Mac, Windows, Linux, ChromeOS, Android, and others.

Here it is, today, Google made a commit, thatnotes“Tracking Protection 100%: Expose the flag to Clank”.

What this means by the end of 2024 unless there are concerns raised by UK competitions, all Chrome users will see these Tracking Protection settings and have full control over 3 party cookie depreciation feature.

Apart from the privacy feature, Google is working onadding a feature to Chrome that improves laptop battery life, and onAndroid, you get an automatic tab to declutter feature,. The company is also trying tosplit Chrome from Chrome OS by using Lacros.

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Chrome Prepares for Tracking Protection Settings launch for 3PCD at 100% rollout

Chrome Tracking Protection Settings launch at 100%