Bing reaches 140 million daily active users, with AI integration and DMA as the key factors

It’s still far behind Google in terms of market share

3 min. read

Published onApril 29, 2024

published onApril 29, 2024

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

Bing continues its upward trajectory, and there are no signs of slowing down! Microsoft’s native search engine, Bing, has now crossed140mission daily active users, a40million increase over thelast reported figures of100million.

The details were brought to the public domain byMichael Schechter, VP at Bing, in apost on X(formerly Twitter).Schechterwent on to confirm that the information was first shared bySatya Nadella, CEO of Microsoft, and is included in the transcripts for the earnings call.

“Bing reached over 140 million daily active users” ?https://t.co/vqk8byRPtA

AI integration and the DMA push Bing’s user adoption

Binghas witnessed a series of changes in recent years, starting with therelease ofBing Chatafter the AI integration. It was later renamed asCopilot, Microsoft’s flagship AI chatbot, now alsoavailable in Windows.

AI remains one of the key factors behind an increase in Bing users. A year ago, Bing was the only prominent search engine offering the capabilities, and even today, there is not much competition out there.Microsoft is leading the AI raceby a significant margin!

Also, theDMA(Digital Markets Act)in theEuropean Unionboosted Bing’s user adoption. DMA required Google to let users switch browsers or search engines, and as soon as they got the option, many moved toMicrosoft EdgeandBing, respectively. Browsers likeOpera also reported an increase in downloadspost-DMA.

Microsoft EdgeandBingwere exempted from DMA as they were not the dominant players and only had a small market share.

Besides, an existing deal between Google and Apple keptBingout of the picture. Previously,Microsoft had blamed Google for the failed Bing deal with Apple, citing a previous $10 billion agreement between the two, even as the Redmond-based tech giant was willing to pay100%of the search engine’s revenue to Apple.

Challenges await Bing as it takes on Google

The road ahead forBingdoesn’t look that easy. Even though the search engine has amassed 140 million daily active users, it doesn’t stand a chance against Google.

According toStatcounter’s data, Google dominates91.37%of the market, whileBingstands at a feeble3.37%. Taking on Google will prove to be a monumental task and will take several years!

AlthoughMicrosoft’s AI investmentsare bound to augmentBing’suser adoption, Google won’t sit back. It will integrate similar features into the search engine and offer a more user-oriented experience in a bid to minimize the impact of DMA.

Only time will tell whetherBingwill be able to surpass Google in terms of market share, but based on the present situation, even the thought seems too far-fetched!

However, these figures look promising, as Microsoft plans to increase spending on AI,acquire companies, andcollaborate with giants worldwide. The AI push even helpedMicrosoft Azure compete with AWS and Google Cloud.

Do you think Bing users will continue to increase, or will the growth stabilize over time? Share with our readers in the comments section.

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Bing reaches 140 million daily active users, with AI integration and DMA as the key factors#

AI integration and the DMA push Bing’s user adoption#

Challenges await Bing as it takes on Google#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Bing reaches 140 million daily active users, with AI integration and DMA as the key factors

AI integration and the DMA push Bing’s user adoption

Challenges await Bing as it takes on Google