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Best Website Builder for Small Business - 7 Versatile Tools

11 min. read

Published onAugust 13, 2024

published onAugust 13, 2024

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Are you looking for the best website builder for your small business? Keep reading!

If you want to expand the customer base for your small business online, you’ll need a website. However, designing, hosting, and maintaining it is a time-consuming process. Not to mention the overhead expenses incurred.

So, to let you focus on your business and put the online presence part on autopilot. I’ve created a list of effortless website builders that stood out during my research. Furthermore, I tested these recommendations for many hours by creating landing pages and web portals using real-world examples.

Let’s get started!

Best Website Builder for Small Business – Top 7 Tools

Here are my top picks together with their pros and cons, so let’s check them out:

Unbounce– Best for AI-Powered Landing Pages

Unbounce is a premium platform for developing landing pages for existing or new business sites. It’s suitable for niches, likee-commerce,SaaS,Agency,B2B marketing,professional services,email marketing,social ads, etc.

Furthermore, it offers popular online marketing resources to boost the product or service page visibility. For example, you can useA/B testing,discount or sale pop-ups,calls to action as sticky bars,lead generation templates,AI optimization,AI copywriting, and more.

Pricing:Starts from$74/month. However, you can get a 25% discount if you choose yearly billing.

Try Unbounce now!

WordPress– Best for Affordable Websites

You should go for WordPress if you’re looking fora super affordable web portal for your small business.Firstly, its free plan allows anyone to develop and host a functional online portal. Secondly,the free trial is free foreverwith a few constraints, like you can’t monetize the website for advertisements.

However, you can use theWooCommerce pluginto create an online store and start accepting payments from customers or patrons.

Furthermore, you canbuild a site from scratchor start developing from aprofessional-looking template.Also, you can install free and paid plugins from its curated library to add more functionalities. An interesting fact about WordPress is that you don’t need to write code to add more functionalities. You can make all modifications visually.

The site builder supportsSEO,technical SEO,brand marketing, andsocial media engagements. Also, you can choose from a range ofWordPress hostingplans or take your web portal to a third-party hosting provider.

Pricing:The Personal subscription starts from$9/month. However, you can get up to 55% discount if you subscribe for the whole year.

Try WordPress now!

Shopify– Best for E-commerce Marketplaces

Shopify is the popular choice for many small businesses that want to set up adynamic websiteto sell products or services online or offline. Its e-commerce portal issuitable for content, product, and service-based businesses.Also, it lets you create an online portal and migrate that to another hosting solution if you need it.

Often visual site builders offer restricted customizations. However, Shopify has many customizations. Here, you can add plenty of elements to your web page to make it SEO and user-friendly. Also, you can select from endless modular features, likecheckout cards,product videos,3D models of products,product search and filtering,language selection,currency selection,product recommendations, etc.

Furthermore, its e-commerce stores adjust automatically according to the device your customers are using.

Pricing:Its paid subscriptionsstart from $39/month. Also, there’s a 25% discount if you subscribe for the entire year.

Try Shopify now!

Gumroad– Best for Creator-based E-commerce

If you’re looking to start a small business to provide professional services in the form of content, books, documents, designs, and more, Gumroad is a good option. It lets you create a responsive website to publish your service offerings online. Also, you canhost as many pages as you want. Furthermore, it charges you 10% of every sale, which is a flat rate, with no hidden fees.

Setting up and launching your storefront requires you to complete two steps. You need to add your product and choose a checkout format. Gumroad takes care of the rest.

Also, all of its editing processes are visual and modular. For example, you enter the inputs for sections likeProduct,Collaborators,Checkout,Emails,Workflows, andSales. Then, Gumroad transforms those into a professional-looking site.

Additionally, theWorkflowfeature lets you automate various website-related tasks, likemanaging abandoned carts,reaching out to a member canceling your subscription, and so on. Setting up such a workflow is super-easy with the text and visual flow-maker. Workflows include processes, likePurchase,New subscriber,Member cancels,New affiliate, andAbandoned cart.

Pricing:Flat10% commissionon all checkouts.

Try Gumroad now!

BigCommerce Essentials– Best Complete Solution

BigCommerce Essentials is the affordable version of the BigCommerce Enterprise solution, a business site builder used by organizations. So,if you’re planning to scale up, you can start with this platform at the bootstrap level.

Like other web development platforms, it offers a modular and no-code approach for site setup. For example, you can select elements likeOrders,Products,Customers,Storefront,Marketing,Apps,Tax Rates,Discounts, etc. Also, it’ll guide you through adding the necessary content and text with enhanced descriptions.

Furthermore, BigCommerce Essentials offerssite analyticsif you host your store using its built-in solution. The analytics interface lets you choose different storefronts and customize the monitored website metrics from many options likeVisits,Conversion rate,Orders,Revenue,Customers,AOV, etc.

Pricing:Its subscription plansstart from $39/monthfor three storefronts with an expected online revenue of $50K. However, if you go for an annual subscription, you can get a 25% discount.

Try BigCommerce now!

Google Sites– Best for a Quick Website Launch

If you’re planning to launch a small business website without a database linking feature, check out Google Sites. This is ano-code online site builder with mostly static elements. Also, you can host the portal on Google and link the storage to yourGoogle Drivefor free.

Alternatively, you can take the site to a different hosting provider. However, the new Google Sites can store content independent of your Drive account. In this case,storage will be limited to 100 MB per website per free Google Account.

Furthermore, all Google Sites pages adjust to the device screen size due to its responsive source code. Needless to say, you can visually add various elements to enhance the looks and functionality of your websitewithout editing any HTML or CSS code.

Moreover, you can add modern elements likeFacebook badges,mouse-over buttons,RSS feeds,slideshows,videos,Twitter feeds, and more. There’s also a library of templates for various professional and business needs.

Pricing:Google Sites is free for paid and free users of Google Workspace.

Try Google Sites now!

GoDaddy Website Builder– Best for Templates

GoDaddy Website Builder is an intuitive platform to build business sites for products, services, and content. It offers a wizard-based online portal creation flow. Then, you start with a set of easy questionnaires, likewhether you need an online store,appointment feature,products you’re willing to sell,the name of the website, anda brief introduction.

Once completed, GoDaddy will generate a default web page with many elements, likeAbout,Photo Gallery,Social Links,Subscribe,Online Appointments, etc. Also, you can customize the section you want to add or remove. Once done setting up the default site, Godaddy takes you to the online editor where you can customizeshapes,texts,content,colors,buttons,headlines, etc. Furthermore, you can change the theme of the basic website.

Pricing:GoDaddy’s subscriptionsstart at $16.99/month. However, you can get up to 35% discount if you pay for the whole year.

Try GoDaddy Website Builder now!

How I Chose the Best Website Builder for a Small Business

I considered the following points when creating the above list:

Summary

Now you know how to find the best website builder for your small business, no matter which trade.

You can try these options before choosing the one that suits your business needs and budget.

Additionally, if you’re looking to enhance the look of your small business site, check out thesebest website design software without coding.

If the article helped you or you’d like to share suggestions for a website builder, feel free to comment below.

Best Website Builder for Small Business - 7 Versatile Tools#

Best Website Builder for Small Business – Top 7 Tools#

Unbounce– Best for AI-Powered Landing Pages#

WordPress– Best for Affordable Websites#

Shopify– Best for E-commerce Marketplaces#

Gumroad– Best for Creator-based E-commerce#

BigCommerce Essentials– Best Complete Solution#

Google Sites– Best for a Quick Website Launch#

GoDaddy Website Builder– Best for Templates#

How I Chose the Best Website Builder for a Small Business#

Summary#