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As Microsoft and ELC start the AI Innovation Lab, your next face cream could be created by AI

The collaboration will facilitate faster execution and effective innovation

3 min. read

Published onMay 1, 2024

published onMay 1, 2024

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Last week, Microsoft and ELC(Estée Lauder Companies)announced the creation of theAI Innovation Lab. This makes the beauty industry the latest in this list to integrate generative AI into identifying and responding to social trends and developing customer-oriented products.

According toMicrosoft’s official blog, this relationship will augment ELC’s prestige beauty brands and help the latter develop market-oriented solutions. It will also improve consumer connections and aid in better marketing the products.

Talking about the collaboration, ELC’sJane Lauder, EVP, Enterprise Marketing, and Chief Data Officer, said,

As for the applications, Microsoft and ELC have developed an internal-facing generative AI chatbot to supplement the marketing techniques. The chatbot will help identify and deploy more region-centric campaigns to boost ELC’s prospects.

Besides, generative AI will allow ELC to quickly create new products and aid their development specialists in discovering emerging products and ingredients.

Microsoft’sShelley Bransten, Corporate Vice President of Global Industry Solutions, said,

The two companies, Microsoft and ELC, have had strategic ties since2017, and the newAI Innovation Labis an expansion of it.

Previously, ELC employedAzure AIto develop itsVoice-Enabled Makeup Assistant, an Android and iOS app that helps the visually impaired easily apply makeup. The app is currently available in theUnited States,United Kingdom, andIreland, with expansion to other countries underway.

In recent years,Microsoft’s AI pushand investment in the landscape have increased significantly. Last month,Microsoft introduced AI-oriented solutions for manufacturing, targeting another untapped market.

Which market do you think Microsoft will tap into next with its generative AI solutions? Share with us in the comments section.

More about the topics:AI,artificial intelligence,microsoft

Kazim Ali Alvi

Windows Hardware Expert

Kazim has always been fond of technology, be it scrolling through the settings on his iPhone, Android device, or Windows PC. He’s specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.

Long-time Windows user, Kazim is ready to provide a solution for your every software & hardware error on Windows 11, Windows 10 and any previous iteration. He’s also one of our experts in Networking & Security.

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Kazim Ali Alvi

Windows Hardware Expert

Kazim is specialized in hardware devices, always ready to remove a screw or two to find out the real cause of a problem.

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

As Microsoft and ELC start the AI Innovation Lab, your next face cream could be created by AI#