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Apple takes a dig at Microsoft over ‘Windows Recall’ fiasco
Apple and Microsoft are now rivals in the AI landscape
2 min. read
Published onJune 16, 2024
published onJune 16, 2024
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Microsoft recently announced that it woulddelay Windows RecallonCopilot + PCssince it received heavy criticism from users and security experts. The feature was supposed to debut on Surface Pro 11 too, however, it won’t happen any time soon. And, guess what? Apple isn’t sparing Microsoft for the Windows Recall blunder.
Apple mocks Microsoft over the failure of Windows Recall
As Windows Central reported, Apple’s global marketing SVP Greg “Joz” Joswiakmocked Microsoft for the Recall PR failureat the recently held WWDC talk. You may think, what exactly did he say? Well, when the host of the talk show asked if Apple was frustrated because Microsoft didn’t succeed in building trust in such features (referring to Windows Recall).
In response, Joswiak laughed and jokedare we frustrated by the failing of our competitors? The answer’s no. Following the response, the talk show was full of laughter from the panelists and the audience. Watch the interaction here:
Joz’s answer to Microsoft’s ”Recall” failure is hilarious.pic.twitter.com/5RkRsUvb4O
For the uninitiated, Apple is now a direct competitor of Microsoft in the AI landscape as the Cupertino Giant recently announcedApple Intelligence, Apple’s version of Copilot. Notably, Apple also partnered with OpenAI to bring ChatGPT superpowers to most of its products.
Earlier there were reports thatMicrosoft was worriedabout OpenAI’s potential partnership with Apple. Now that the Apple-OpenAI partnership is public, Microsoft isworking on developing its own AI model. That too, is independent of OpenAI.
Windows Recall has been facing criticism ever since its announcement
Ever sinceMicrosoft announced the Windows Recallfeature at Build 2024, the internet went after it. Security researchers further discovered a range of issues related to the new feature. As you may know, Windows Recall records and screenshots everything you do allowing users to “recall” everything later on.
While the feature sounds good in theory with Microsoft’s constant effort to convey to users that Windows Recall is safe, the backlash continued. The controversy escalated in a manner that even the UK data watchdogstepped in to investigate the feature.
What do you think about the Windows Recall feature? Please let us know your thoughts in the comments below.
More about the topics:apple,microsoft,windows recall
Vlad Turiceanu
Windows Editor
Passionate about technology,Windows, and everything that has a power button, he spent most of his time developing new skills and learning more about the tech world.
Coming from a solid background in PC building and software development, with a complete expertise in touch-based devices, he is constantly keeping an eye out for the latest and greatest!
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Vlad Turiceanu
Windows Editor
Coming from a solid background in PC building and software development, he’s a Windows 11 Privacy & Security expert.
