Apple promises Final Cut Pro upgrades in response to backlash
Apple responds to backlash from leading film and TV video editors.
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Applehas responded torecent criticismsfrom over 100 top film and TV editing professionals over its management ofFinal Cut Pro(FCP).
April saw the publication of an open-letter heaping praise on Apple’s flagshipvideo editing software, going as far as calling it “the biggest leap forward in editing technology since the move to digital”.
However, the signatories - including big-hitters on shows likeBlood Red SkyandBridgerton- also said the company isn’t doing enough to “promote Final Cut Pro publicly and add the few remaining features that our industry has consistently stated are needed.”
Now,Apple is promisinga shake-up to its plans for FCP.
Promises, promises
Addressed to “the authors of therecent open letterregarding Final Cut Pro in the TV and film industry”, Apple’s response starts by highlighting the “many compelling projects created to date with Final Cut Pro”.
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After pointing out that Apple “believe[s] we have plans in place to help address your important feature requests,” it admits “the need to build on those efforts and work alongside you to help support your film and TV projects.”
The result is a series of commitments from the Cupertino firm:
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Industry thoughts
Talking toTechradar Pro, Josh Beal, one of the editors who signed the letter, said:
“I’m frankly surprised that the letter received a public response. I’m encouraged by it, especially their suggestion to open a line of communication with a panel of industry experts. We’ll have to see what it all amounts to ultimately, of course, but I certainly appreciate the response and that they seem to be taking the issues the letter raised to heart.”
Knut Hake, another signatory, told us: “Great to see Apple openly commit to Final Cut Pro and our small but influential part of the business. Did not really expect an answer and I think this really matters.”
Apple’s renewed support for its video editor offers a shred of good news to dedicated users.
However, at present, the plans are vague and unspecific. Many will hope the full FCP roadmap is being kept under wraps untilWWDCin June.
The anguished cry of industry creatives has, at last, been heard. But it’s concerning that it took the negative publicity surrounding the letter’s publication to force Apple to reassess the trajectory of Final Cut Pro.
Steve is TechRadar Pro’s B2B Editor for Creative & Hardware. He began in tech journalism reviewing photo editors and video editing software at the magazine Web User, where he also covered technology news, features, and how-to guides. Today, he and his team of reviewers test out a range of creative software, hardware, and office furniture. Once upon a time, he wrote TV commercials and movie trailers. Relentless champion of the Oxford comma.
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